Melissa Cassera

What do you get when you mix publicity, pop culture and a little bit of coffee? You are about to find out. In today’s podcast, we are joined by Melissa Cassera, a Publicity Strategist and Screenwriter with a deep love for caffeine that has helped hundreds of businesses to build audiences that are obsessed with them. With two feature films currently airing on Lifetime Network and three additional films coming out in 2020, Melissa is without a doubt a multi-talented woman who has a passion for what she does. 

Highlights 

  • How to combine your professional skills with your passions and guilty pleasures
  • The key is to show yourself just as you are in your brand.
  • Don’t “edit” yourself out of your content 
  • Don’t be afraid to be rejected, you need to find your ideal clients
  • There is no right or wrong way to be right now, we just need to respect how we feel
  • If you show up as yourself, you will attract the right people

You can learn more about Melissa Cassera by visiting her website or following her on Instagram

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

GUESTS

Episode 28

With Nora Wendel

Today’s guest is Nora Wendel, a women’s relationship coach and feminine magnetism expert who is eager to teach the world about self-love and self-worth.

Episode 38

With Tracy Levine

Today’s guest is Tracy Levine, she is the founder of Advantage Talent, Inc., where she helps students and professionals to achieve their dreams. She shares her experience and some advice to face the work market today.

Episode 104

With Lara Schmoisman

CEO Lara Schmoisman discusses how to write a great subject line for your marketing emails to help entrepreneurs capture their audience’s attention.

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