I'm Lara

CEO & Founder of The Darl, marketing strategist and coach, podcaster, and international speaker — with a sexy accent.

I became a Forbes Next 1000 Honoree and 2022 LA Times Inspirational Women Nominee by helping transform brands to become profitable, innovative, and sustainable.

Born and raised in Buenos Aires, Argentina, I'm the founder and CEO of THE DARL, a full-service marketing and advertising agency based in LA. I'm Latina, outspoken and tenacious by nature, I'm armed with grit.

With over 20 years of experience working across radio, television, film, distribution, and content marketing, I have utilized my knowledge and industry to help emerging brands. I'm also the host of the podcast Coffee N° 5 (with over 500,000 downloads), an international speaker, and a former lecturer at California Polytechnic State University.

How the hell did I get here?

I felt fated to create my own agency — HELP OTHERS FIND THEIR OWN EDGE.

A husband, a home, and two teenage boys later, I’m here. With the right team around me, the right processes in place, and a lot of hard work, I continue to move forward and conquer goals while inspiring others (without the bullshit).

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