Born and raised in Buenos Aires, Argentina, I’ve been a force to reckon with from the start.
Some say I was bossy — I say I was (and am) smart, strategic, and maybe even a little scrappy, but definitely sassy.
I spent hours, maybe even days, stationed in front of the television or listening to the radio marveling over the words that were said and the publications that were shown. By my early teens, I was bursting through the doors for my very first radio job — learning the ropes and my insatiable appetite for the industry.
I continued my love affair with the entertainment industry, digital marketing, and advertising, working my way up and proving my position. With skill sets and a bit of grit, I learned how to better understand what people need, how they need it delivered or accomplished, and how to automate systems to provide the best results.
I felt fated to create my own agency — HELP OTHERS FIND THEIR OWN EDGE.
A husband, a home, two teenage boys, and Latte (my dog) later, and I’m here. With the right team around me, the right processes in place, and a lot of hard work, I continue to move forward and conquer goals while inspiring others (without the bullshit).