Born and raised in Buenos Aires, Argentina I’ve been a force to reckon with from the start.

Some say I was bossy – I say I was (and am) smart, strategic, and maybe even a little scrappy, but definitely sassy.

I spent hours, maybe even days, stationed in front of the television or listening to the radio; marveling over the words that were being said and the publications that were being shown. By my early teens, I was bursting through the doors for my very first radio job – learning the ropes and my insatiable appetite for the industry.

I continued my love affair with the entertainment industry, digital marketing, and advertising, working my way up and proving my position. With skillsets and a bit of grit, I learned how to better understand what people need, how they need it delivered or accomplished, and how to automate systems to provide the best results.