How to design
Your Business to Stand Out from
the Crowd in the Digital World

Full Online Training

12 modules

Only $350!

Effective Marketing
+ Brand Strategy

In my 12-module online training we’ll take a dive deep into the keys of effective marketing and brand strategy. In my online training we’ll learn how marketing has evolved over the last 40 years, the importance of standing out from the crowd and how to build an authentic relationship with your audience.

Understand marketing basics in a digital world

Learn how to showcase your brand to your target market

Perfecting performance and making the web work for you

What You'll Learn

12-Module Program

  • My Story
  • How I found success
  • What you can expect
  • The evolution of marketing
  • From print to digital marketing
  • Types of media
  • Marketing channels
  • Marketing strategies
  • Websites
  • Mobile First
  • Funnels
  • Soul search (who, why, and your uniqueness)
  • Finding your audience
  • Branding elements
  • Market analysis
  • Brand concept
  • Brand voice
  • Style guide
  • Brand awareness
  • Your niche
  • Your perfect avatar
  • Different types of ads
  • Understanding social platform media
  • Understanding consumer use
  • How to strategize around consumer trends
  • Defining SEO
  • Measuring SEO
  • How advertising is connected to marketing
  • The whys and hows in marketing
  • Search engine marketing SEM
  • Remarketing
  • Referral marketing
  • How to measure
  • Why we measure

Build a brand you love



I’m ready to take control

I want to develop sustainable growth

I want to grow

I want to build authentic relationships with my customers

Join me as we discuss how you can market your brand in a competitive world

emily merrel


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I’m Lara Schmoisman and my main focus is on helping entrepreneurs and businesses across all types of industries to stand out from the crowd and grow in the digital world.

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