How to design
Your Business to Stand Out from
the Crowd in the Digital World

Full Online Training

12 modules

Only $350!

Effective Marketing
+ Brand Strategy

In my 12-module online training we’ll take a dive deep into the keys of effective marketing and brand strategy. In my online training we’ll learn how marketing has evolved over the last 40 years, the importance of standing out from the crowd and how to build an authentic relationship with your audience.

Understand marketing basics in a digital world

Learn how to showcase your brand to your target market

Perfecting performance and making the web work for you

What You'll Learn

12-Module Program

  • My Story
  • How I found success
  • What you can expect
  • The evolution of marketing
  • From print to digital marketing
  • Types of media
  • Marketing channels
  • Marketing strategies
  • Websites
  • Mobile First
  • Funnels
  • Soul search (who, why, and your uniqueness)
  • Finding your audience
  • Branding elements
  • Market analysis
  • Brand concept
  • Brand voice
  • Style guide
  • Brand awareness
  • Your niche
  • Your perfect avatar
  • Different types of ads
  • Understanding social platform media
  • Understanding consumer use
  • How to strategize around consumer trends
  • Defining SEO
  • Measuring SEO
  • How advertising is connected to marketing
  • The whys and hows in marketing
  • Search engine marketing SEM
  • Remarketing
  • Referral marketing
  • How to measure
  • Why we measure

Build a brand you love



I’m ready to take control

I want to develop sustainable growth

I want to grow

I want to build authentic relationships with my customers

Join me as we discuss how you can market your brand in a competitive world

Emily Merrell

CEO and Founder of Six Degrees Society

“Lara is a wealth of information and does a great job articulating how brands need to hone in on their expertise. I took a lot away from her brand and loved hearing her story and journey in creating her marketing agency.”

Lexie Smith


“Where does one even start?! Working with Lara has been one of the best business decisions I've made all year. She is a genius with content marketing and is results-driven, something that is incredibly important to any business owner. Add in the fact that she's dynamic, authentic, and full of sass (in the absolute best way possible), and all-in-all Lara is a total force to be reckoned with. If you're looking to uplevel your marketing game, Lara is your gal!”

Julia Chebotar

Private Chef & Culinary Nutrition Consultant Food Network's "Chopped" Champion

“Working with Lara has been amazing, she is a marketing guru! Really knows how to bring liek brands together to cross promote and elevate their reach. She’s always thinking outside the box and sees the big picture before most. Love working with her and The Darl agency!”


I’m Lara Schmoisman and my main focus is on helping entrepreneurs and businesses across all types of industries to stand out from the crowd and grow in the digital world.

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