In the world of marketing, it’s tempting to fall into the trap of thinking of email as a “has-been.” After all, can we really justify throwing money into a communication relic from the ‘60s?
You’d be surprised at how powerful email continues to be. The humble email still gets pretty far today, sometimes reaching more people than social content alone. In other words, it’s a tool too powerful to ignore! If you don’t have an email marketing strategy in place, you’re missing out on a wealth of opportunities. Don’t let these pass you by!
1. It’s a Great Way to Keep in Touch
If nothing else, email marketing is a great way to stay in contact with your customers. From offering valuable insights to providing special offers, regular emails can help you stay top of mind while boosting your engagement.
2. It’s Easy to Personalize
Creating targeted content is as easy as personalizing the contact’s name in an email or writing special subject lines. You can also personalize by segmenting your audience or by setting emails to trigger based on specific user behaviors.
3. It’s a Good Resource for Feedback
Want to know what your customers think? Engage them by asking for feedback via email, or send out surveys to ask them about their opinions or satisfaction levels.
4. It’s Measurable
If you want to keep an eye on a campaign, there’s no easier platform than email marketing. You can track everything from your open rates to your delivery or bounce rates. These metrics can give you a better understanding of how your content is performing.
5. It’s Cost-Effective
Compared to other marketing strategies, there are few campaigns that offer the same ROI as the humble email. With low to no costs per conversion, depending on your workflow, there’s no reason not to start writing emails.
6. It Increases Brand Awareness
When someone signs up to get your newsletters, they’re telling you they’re interested in what you offer. The right email marketing campaign can take that initial interest and keep your brand top of mind, promoting trust and providing value to move those leads down the marketing funnel.
7. It’s Timely
Some marketing efforts, like blogging and other forms of content creation, make it hard to effectively reach customers when timing is key. When you want to send a special birthday offer, create a sense of urgency around a sale, or let them know your services are discounted, only email marketing will do. This is especially true with more people checking email on the go with their phones than ever.
8. It’s Action-Oriented
Email marketing is practically designed around the call-to-action. After all, you’re sending customers a message to tell them to do something! This means the right CTA can make it easier to get opens, clicks, and sales.
9. It Generates Traffic
No matter where you want to send traffic, email marketing can handle the task. From new videos you want to showcase to great written walkthroughs to share, emails can point your audience in the right direction.
10. Everyone Uses It
No matter who your target audience is, it’s almost impossible to find someone in 2021 and beyond who doesn’t use an email account. This means you’re more likely to actually reach the customers you’re targeting.
The right email marketing strategy can instantly reach a huge number of customers on the go, meaning that you can communicate and increase your brand awareness fast. Of course, that only happens if you’re following the right tips! It’s important to also consider the types of email marketing strategy you’re using for best results.