In 2022, it’s hard to argue about the benefits of social media marketing. Thanks to the nonexistent upfront costs and the considerable ROI, it’s clear why most modern businesses have an account on at least one platform. Relationships and social media statistics: Basically, social media engagement is growing anytime someone interacts with your account and can be calculated in a variety of ways The issue is that it’s not enough just to be on social media.
Posting some content is better than posting nothing at all, but the real reward comes when you actually engage your audience on social media. For busy entrepreneurs, that can seem like a monumental task—but the truth is that it’s not hard with a few simple steps.
- How does social media increase engagement?
- What is the impact of social media on relationships?
- How can social media engagement be increased organically?
Provide Value with Relationships and Social Media Statistics
Valuable content is the foundation of anything you do online, and social media is no different. When your posts provide value to your audience, they’re more likely to return often to see what else you offer!
Social media platforms are heavy on the visuals, so make sure you’re keeping up with powerful images and videos. Posts with visual content—videos especially—perform well and can boost engagement rates. Don’t hesitate to use live video for announcements, product updates, and more.
Schedule Your Posts
Each social media platform has its quirks, and one of these quirks is the best time for posting content. The timing also depends on your audience. Do your research or try some trial-and-error posting to see when you get the most engagement, and schedule your posts for a moment when your audience is more likely to see and interact with your content.
Join the Conversation
Monitor topics and keywords related to your brand or industry, and jump into the conversation when you have something relevant to say. This can help you appear as an informed and helpful authority that provides value to customers.
Get Customer Feedback
You can use your social media account to create personal experiences for your audience in many ways. For example, you might want to consider making a customer support channel to resolve users’ questions or issues. Alternatively, you might encourage customer feedback via surveys, prompts, or comments.
Reward Your Followers
Fun contests, free content, exclusive flash sales, and other incentives can be great ways to encourage your audience to interact with your content. Simply prompt them to reply, like, or share to earn the incentive!
Share User-Generated Content
Nothing encourages fans like seeing a brand post content they’ve created themselves. When you notice relevant fan-made content, be sure to share it yourself! It can be helpful to create a branded hashtag to find this content, of course, and you may also want to reach out to the user for permission to share their content, in some cases.
Partner With Influencers
If there’s an influencer in your niche, consider reaching out to them for a partnership opportunity. This can help you gain new followers and extend your reach thanks to their influential status. You might feature an influencer’s content, have them feature yours, post a shared video, or let them take over your account for the day.
Sure, following the steps above takes time and effort—time and effort you may feel you don’t have. But the fact is that brands that engage their followers on social media tend to see a much greater ROI than those who don’t. Even a few small steps toward creating solid relationships with your audience can go a long way, so carve out time to rethink the way you use your social accounts!
Want to take your marketing to the next level? For social media tips and more, take a look at my other guides.