Session 2: Branding + target audience.
Session 3: Ecosystem, team, and vendors.
Session 4: Understanding what it will take and all the parts you need to hire within budget. 
Session 5: Structure your business.
Session 6: Create a calendar for the year.
Session 7: Finding your voice and how to communicate your brand. 
Session 8: Organizing with Trello––setup and organization.
Session 9: Social media strategy and understanding the native languages.
Session 10: Communication with the team and work culture.
Session 11: Media relations and press kit.
Session 12: Wrap-up and create consistency.